Carcin brand

Use the full Carcin lockup when space allows. The airplane alone is for compact places where the name is already nearby or the context is unmistakable, such as a favicon, app icon, or social avatar. Keep the silhouette intact. Do not rotate it, redraw the trail, place it inside a decorative badge, or treat it as a background pattern.

On light surfaces, use the dark mark and wordmark. On dark surfaces, use a light version with enough contrast to stay clear at small sizes. Give the lockup breathing room on every side. A practical minimum is the height of the airplane mark; leave more room in a hero or editorial layout. Avoid placing the mark over a busy photograph.

Airplane markSVG Airplane mark, 512 pxPNG Airplane mark, 1024 pxPNG Carcin lockupSVG The WorkspaceSVG

The Workspace icon is a product mark, not an alternate Carcin logo. Use it only when identifying The Workspace.

Use one sans-serif family for the interface, marketing copy, headings, navigation, and buttons. The wordmark is its own asset; do not approximate it by typing the name in a display font. Keep headings short and specific. Reserve the largest title for a true hero, then step down clearly through page headings, section headings, body text, and quiet labels.

Text should read comfortably at phone width without squeezing into a narrow column or colliding with nearby controls. Keep letter spacing neutral in interface text. A monospace face is useful for code, IDs, or technical examples, but it should not turn navigation and body copy into a visual theme. Prefer plain language to invented labels.

When a page describes something a customer can do in Carcin, use an approved capture of the real interface when one is available. Label a diagram as a diagram. A conceptual flow can explain how work moves through the system, but it is not proof that a specific screen or result exists. Keep customer claims next to the result that supports them and state the limits of any reported result.

Use the airplane and the name consistently across the marketing site, the app handoff, docs, email, and social material. Keep the logo out of patterns, gradients, glows, fake security marks, and ornamental charts. These treatments compete with the work the product actually does and make simple tools feel more complicated than they are.

For a press mention, partnership page, or missing asset, use the downloadable files above and link back to the current site. Older campaign exports may still exist elsewhere in the repository; check each one against this live guide before reuse. If an asset does not match the current palette or typography, use the mark or lockup alone.

Questions about permitted use, co-branding, or a missing file can go through contact. For what Carcin does, see the platform and docs. For outcomes, see results; for plans, see pricing. The identity supports those pages, but the product and its results should always be the main event.