Carcin · Brand System · Living Document

Carcin builds The Repo.

Carcin is the AI agent at the heart of every client engagement. The operator, the conductor. The Repo is what Carcin builds: the durable infrastructure where every Agent, Workflow, Model, and Connection lives. This page is the architecture of how Carcin builds, ships, and improves The Repo.

The Promise
"Everything inside The Repo is yours from the moment of creation."
The Price
starting at$19.99/mo
Golden Mark · The Atom · Lexicon · Orchestra · Diagram · Delivery · Manifesto · The Prompt · Typography · Cards · Colorways
View 0 · φ Construction
The Golden Mark
The same 1 : φ : φ² progression sets up the lockup. The icon fills the middle ring (visible extent = 2r·φ). The lowercase "c" fills the inner ring (x-height = 2r). The wordmark slides up to the outer ring. Icon and wordmark are themselves in a φ ratio.
r r·φ r·φ² = 2r carcin X-HEIGHT BASELINE
φ · The Golden Ratio
1.6180339887
The unique number where a/b = (a+b)/a.
INSIDE THE MARK
r
Body radius · 1.000
r · φ
Exhaust trail · 1.618
r · φ²
Clear zone · 2.618
MARK → WORDMARK
2r · φ
Icon · middle ⌀ · 3.236
2r
"c" x-height · inner ⌀ · 2.000
0
Gap · wordmark hits outer ring
y = 0
Baseline-mid · mark center
Reading the diagram. The icon fills the middle φ ring; the lowercase "c" fills the inner ring. So the icon is φ times the wordmark height. both proportions live on the same construction. The "i" dot is free to poke above the x-height line. Mark center and wordmark cap-mid sit on the same horizontal axis.
View 0 · The Repo · φ Construction
The Golden Mark · The Repo
Same 1 : φ : φ² progression as the Carcin lockup. The asterism's visible bounding box fills the middle ring (visible extent = 2r·φ). The capital "T" cap-height fills the inner ring (= 2r). The wordmark slides up to the outer ring. Icon and wordmark are themselves in a φ ratio.
r r·φ r·φ² = 2r The Repo CAP-HEIGHT BASELINE
φ · The Golden Ratio
1.6180339887
Same construction, different mark.
INSIDE THE MARK
7
Stars · 1 body + 6 outer
6
Spokes from the body
⌀b : ⌀s
32 : 20 ≈ φ · body to star
asym
Held lightly · not a grid
MARK → WORDMARK
2r · φ
Icon · middle ⌀ · 3.236
2r
"T" cap-height · inner ⌀ · 2.000
0
Gap · wordmark hits outer ring
y = 0
Baseline-mid · mark center
Reading the diagram. The asterism's outermost star (with its dot edge) touches the middle ring on the diagonal. The capital "T" fills the inner ring; the lowercase "h" ascender pokes a hair above, the "p" descender drops below baseline. both naturally, like the "i" dot does for Carcin. Mark center and wordmark cap-mid sit on the same horizontal axis.

Live font picker · try alternatives on the marks above

Saved per browser
Displaysection headlines
The of SMB
Wordmark"carcin" · "The Repo"
carcin · The Repo
Body / UIparagraphs · buttons
Business intelligence for owners who demand results.
Monolabels · code · meta
PRODUCTION · LOGO SYSTEM · CANONICAL
Defaults active
Brand Architecture · The Trinity

The Ship · The Constellation · The Atom

Three marks, three jobs. Carcin is the ship: the operator that deploys the work. The Repo is the constellation: the canonical seven-star system every client gets a version of. The Atom is the inside view: how the pieces (Agents, Models, Connections) fit together inside one client's Repo.

Carcin · The Ship
The Operator
The shipping engine. Deploys the work, runs the playbooks, ships the Repo to each client.
The Repo · The Constellation
The System
Seven stars, one body. The canonical asterism that names what every client's deployment is: a Repo.
The Atom · Inside View
The Architecture
How the pieces fit. Agents (protons), Models (neutrons), Connections (electrons), organized into department shells.
The Atom · Example Build
Generic Client · tier VIII
P8 · N9 · E12
n=1 · EXECUTIVE n=2 · ACCOUNTING n=3 · OPERATIONS 8 AGENTS · 9 MODELS · 12 CONNECTIONS
Particle Legend
Proton · Rose
Agents
The AI workers. Each one does a real job for the business: write the email, post the listing, log the receipt. Agents are the "positive charge" of the Repo.
Neutron · Neutral
Models
The memory and the brains. Knowledge the business already has (voice, pricing, brand, history) bundled so any Agent can use it. Models add mass without taking sides.
Electron · Blue
Connections
External integrations: QuickBooks, Gmail, Stripe, Procore, Google Business Profile. Electrons fill Bohr-style shells, one per department the business runs.
Shell capacity follows Bohr: 2 · 8 · 18 · 32 · 32 · 18 · 8.
Departments: Executive · Accounting · Operations · Sales · Marketing · Support · Legal.
Live · Self-contained Web Component
Stack Composer · Interactive Build
The full atomic view: pick a preset client, watch The Repo assemble. Same component embedded on /our-model §16. Self-contained Shadow DOM; toggle theme inside the component's own toolbar.
Section · The Lexicon

The Words We Use

Six terms, used precisely. Carcin and The Repo first, then the four building blocks inside The Repo. These definitions are canonical: they appear word-for-word on /our-model and should appear word-for-word everywhere else.

01 · Carcin
Carcin

The personified AI agent at the heart of the product. Carcin is the operator, the conductor, the one who reads signals, plans, deploys Agents, and owns the client relationship. Carcin builds The Repo. One Carcin per deployment.

02 · The Repo
The Repo

The durable, accretive infrastructure that Carcin builds and ships. Every Agent, Workflow, Model, and Connection lives inside The Repo. It's what compounds over time. The asset that survives every version upgrade, every team change, every renewal. Everything inside The Repo is yours from the moment of creation.

Inside The Repo · the building blocks
03 · Agent
Agent

AI with skills, soul, and memory, spawned, tasked, and held accountable for outcomes.

04 · Workflow
Workflow

A client-specific task or process an Agent completes, repeatable, measured, and ownable.

05 · Model
Model

A tuned AI from Anthropic, OpenAI, or open source. What an Agent calls when it needs to think.

06 · Connection
Connection

An authenticated read/write path to a particular system or piece of software.

Section · The Orchestra

How It Runs

"Orchestration" comes from orchestras. Six components, two sides, same idea. The metaphor isn't decorative, it's the mental model the rest of the system is built on. Carcin is the conductor. The Agents are the musicians. The Repo is the symphony.

Concert hall
Substrate

The cloud, network, hardware. generates nothing, shapes everything.

Conductor
Orchestrator · Carcin

Coordinates the others. produces no output itself. This is Carcin.

Composition
Plan / score

What everyone is working from, split into per-Agent parts.

Musicians
Workers · Agents

The Agents doing the actual work. color-coded by Model.

Instruments
Tools · Connections

MCPs, APIs, tools. connections to the outside world. An Agent without one is silent.

Symphony
Output · The Repo

Files, data, images, code, messages. accretive value that accumulates inside The Repo.

The conductor's two jobs
In real time
Performance mode
  • Keep every Agent in sync
  • Watch every section at once
  • Catch and correct mistakes mid-flight
  • Summon additional Agents when needed
Between performances
Maintenance mode
  • Diagnose which Agent or tool failed
  • Swap out Agents that keep missing
  • Repair or upgrade broken tools
  • Pick the right Model for each role
  • Curate the accumulating output library
Section · Diagram

The System, Drawn

Engineer · Client · Carcin · Agents · Repo · Client Repo · Models. One loop. Everything compounds.

  The Engineer                        The Client
       │                              │
       │  buildsuses
       │                              │
       ▼                              ▼
  ┌────────────────────────────────────────┐
  │            C A R C I N               │
  │         The operator. Drives.         │
  └───┬──────────┬──────────┬──────────┬───┘
      │          │          │          │
      │ activates│          │saves     │ delivers
      │          │          │          │
      ▼          │          ▼          ▼
 ┌─────────┐    │    ┌──────────┐ ┌──────────┐
 │ Agents  │    │    │ The Repo │ │ Client   │
 │ library  │    │    │ memory   │ │ Repo     │
 └────┬────┘    │    └─────┬────┘ └──────────┘
      │         │          │           ▲
      │ artifacts         │           │
      └────────►───────────┘           │
                           │           │
                   contextships  │
                           │           │
                   ┌───────┘───────────┘
                   ▼
  ┌────────────────────────────────────────┐
  │            C A R C I N               │
  │              the loop                 │
  └────────────────────────────────────────┘

  ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─
  Claude · GPT · open source         models
Section · Delivery

Two Ways to Get Carcin

One canonical Repo. Two delivery patterns. Each fork creates a Client Repo: the durable, per-client accumulation. Self-serve for the small business that knows what they want. White-glove for the enterprise that wants engineers in the room.

carcin.ai · self-serve · DIY
Sign up. No FDEs. SMB scale.

Agent code stays canonical. The client cannot modify it. Only the Agent's client-specific memory lives in the Client Repo. The Agent always runs the latest canonical version.

client-repo/memory/   context · facts · prefs
client-repo/assets/   files · docs · data
client-repo/agents/   per-agent memory only
client-repo/workflows/   custom procedures
client-repo/history/   audit · decisions

Subscription pricing. Grows organically via the client's own usage. Cannot fork agent code.

forward-deployed · enterprise
Ad-Apt engineers embed. Custom builds.

FDE engineers configure, override, and extend canonical Agents inside the client's Repo, without ever forking source. The Repo is seeded by FDEs before the client even logs in.

client-repo/memory/   context · FDE-seeded
client-repo/assets/   files · docs · data
client-repo/agents/   config + override + extension
client-repo/workflows/   bespoke procedures
client-repo/history/   audit · decisions

White-glove pricing. Pre-loaded with FDE-built custom logic from day one. Customization via configuration, override, and extension. Never a fork.

Section · The Manifesto

The Three Beats

One canonical Repo. Two delivery models. N client Repos. The closer from /our-model §15: three sentences that hold the whole business model.

Maintain once.
Deploy infinitely.
Improve forever.

One canonical Repo. Two delivery models. N client Repos.

Every client's Repo is theirs. The canonical Repo is ours. The flywheel is the business.

Superseded · Archival
The mission-statement candidates here were a brainstorm. The final answer landed: "Carcin builds The Repo." (hero) + "Maintain once. Deploy infinitely. Improve forever." (manifesto). Both above. This panel stays for archival reference.
Voice · Working Reference · Archive

Palantir Voice · Lifted for Comparison

Verbatim copy from palantir.com captured 2026-05-20. The right column is a candidate Carcin-voice translation in the same register, same sentence shape, swapped subject. Pick the lines that land; ignore the ones that don't. This panel is for evaluation; nothing here is locked.

01 · The Trademarked Line
Their single marquee phrase
Palantir runs exactly one trademarked positioning line and lets everything else build on top of it. Note the structure: noun-phrase · period · adverb-phrase · period. Two beats, one full stop in the middle. Trademark symbol included.
Palantir · verbatim
Foundational Software of Tomorrow. Delivered Today.
og:description · palantir.com
Carcin · candidates
Operational Software for the Small Business. Deployed Today.
The Repo for Every Business. Deployed by Carcin.
Foundational Software for Main Street. Delivered Today.
02 · The Hero Headline
What scrolls onto screen first
Palantir's hero describes what the software DOES, not what Palantir IS. Three tight noun-phrases stacked vertically, no verbs, no qualifiers. The page does the qualifying.
Palantir · verbatim
AI-Powered
Automation
for Every Decision
h1 · palantir.com
Carcin · candidates
AI-Powered
Operations
for Every Business
A Custom Repo
for Every Operator
One Operating Layer
for the Whole Business
03 · The Mission Statement · Simpler & Dumber
"Carcin helps small businesses…"
Working direction: keep Palantir's structure on the left for reference, but write the Carcin line in plain words an SMB owner says out loud. Verb: "helps." Object: "small businesses." Outcome: AI / agentic in their day-to-day. No triplets, no "empowers," no "effectively integrate."
Palantir · verbatim
We build software that empowers organizations to effectively integrate their data, decisions, and operations.
meta description · palantir.com
Carcin · candidates · simpler voice
A · USER'S LINE
Carcin helps small businesses integrate AI into everything they do.
The seed line. Simple verb, broad object, no jargon. Reads in one breath.
B · GO AGENTIC · STRONGEST
Carcin helps small businesses go agentic.
Five words. "Go agentic" is a verb phrase you'll see everywhere in 2026; we plant the flag for SMB. Risk: "agentic" still needs a brief explainer next to it on a homepage.
C · TRANSITION FRAMING
Carcin helps small businesses transition to agentic workflows.
"Transition" lands well with owners who feel behind. Implies there's a clear path from where they are to where everyone's going. Slightly more corporate-sounding than B.
D · DUMBEST
Carcin helps small businesses use AI for everything.
"Use AI for everything." Plain speech. Anybody reads it the same way. Loses the agentic distinction but gains clarity.
E · TWO-BEAT TAGLINE
Agentic AI for the small business. Deployed by Carcin.
Mirrors Palantir's "Foundational Software… Delivered Today" cadence in plain words. Useful as the lockup tagline next to the mark.
F · BIG-COMPANY PARALLEL
Carcin helps small businesses run on AI. the way the biggest companies do.
"The way the biggest companies do" anchors the pitch. The owner doesn't have to know what agentic means; they know what the big companies have.
G · MAKES
Carcin makes small businesses agentic.
Strongest verb of the set ("makes"). The business is the object being changed. Reads slightly aggressive but fine for a brand position; maybe too much for a marketing line.
H · PRODUCT-NAMED
Carcin builds a Repo, so your small business runs on AI.
Names the Repo on first read. "So your small business runs on AI" is the why. Useful if we want the product name front-loaded.
04 · Stakes & Scope
"From the factory floor to the front lines"
Palantir's signature move: pair two extreme physical contexts to claim universality. They use it in three forms: "factory floor to front lines," "space to mud," "public, private, and non-profit." Combined with verbs of force ("powers," "delivers," "rebuilds") this puts the software at civilizational scale.
Palantir · verbatim
Our software powers real-time, AI-driven decisions in critical government and commercial enterprises in the West, from the factory floors to the front lines.
Palantirians deliver mission-critical outcomes for the West's most important institutions.
Achieve AI-driven combat superiority, from space to mud.
Carcin · candidates
Carcin powers real operating decisions for the businesses that hold up Main Street. from the trade floor to the storefront.
Operators deploy Carcin and ship outcomes for the businesses that hire, build, and serve where it counts.
Run the whole business from one place. from the schedule board to the books.
05 · The OS Metaphor
"The X OS for Y" · "The Operating System for Z"
Palantir consistently positions specific deployments as the OS for an entire domain. The structure is "[Proper noun]: The [Operating System | OS] for [civilizational mission]." This is exactly the structural slot we want for The Repo.
Palantir · verbatim
ShipOS · Rebuilding American Sea Power
Warp Speed · The Manufacturing OS for American Re-Industrialization
Chain Reaction · The Operating System for American AI Infrastructure
Ontology · The central system for orchestrating decisions across Human+AI teams
Carcin · candidates
The Repo · The Operating System for the Small Business
The Repo · The Operating Layer of Main Street
The Repo · One System for the Whole Business
Carcin · The Operator. The Repo · The OS.
06 · Calls to Action
Short, imperative, no exclamation
Palantir CTAs are all two words or fewer, imperative mood. No "Click here", no "Get started today", no exclamation marks. The button is the action.
Palantir · verbatim
Get Started Request a Demo → Start Building → Generate Alpha Learn More
Carcin · candidates
Deploy Carcin → Build the Repo → Start the Repo → Request the Brief See a Repo
07 · Voice Pattern Notes
What makes the voice work
Patterns to lift; pitfalls to avoid.
Lift (and bend toward simpler)
Helps + agentic. Working verb is "helps." Working object is "small businesses." Working outcome is "go agentic" / "use AI for everything." Plain speech beats Palantir's "empowers… effectively integrate…" for our audience.
OS metaphor (when it earns its place). "The Repo · the OS for the small business" is still the strongest structural slot for naming the product, but only when the audience is technical enough to read it. In hero copy, swap for "runs on AI."
Proper-noun product. "The Repo" sits in the same naming family as Foundry, Gotham, Apollo: single capitalized noun, no descriptor.
One marquee line. Pick one tagline and let everything else build on it. Don't run five tag­lines on one page.
Concrete contrast pairs. "From the schedule to the books." "From the front counter to payroll." Two extremes claim the whole business.
Avoid
"Palantir of SMB." Naming a competitor concedes the frame. Carcin describes itself in its own terms.
"Custom websites built in 24 hours." Wrong scope and wrong claim: Carcin deploys an AI operating layer per business, not a website. Delivery time isn't the differentiator.
Palantir's verbs of force on the hero. "Empowers," "orchestrates," "effectively integrates" are all good in body copy on a product page; too clinical for the homepage line. Stay on "helps."
Triplet stacks. "Data, decisions, and operations" works for Palantir because they sell to data teams. For SMB owners it's noise. Drop the triplet.
Adjective piles. "Powerful, intuitive, scalable, AI-driven X" , never. One noun, one modifier, move on.
Exclamation marks & "today!" CTAs. The button is the action; punctuation doesn't add force.
Section · The Prompt

Talk to Carcin · The Embedded Prompt

An 800×800 mockup of how Carcin shows up inside another site. The first panel is the φ construction: the same 1 : φ : φ² ratio that bounds the Mark also organizes the Prompt. Below that: the unannotated welcome state, a conversation state, and the full component spec.

View 0 · The Prompt · φ Construction
The Golden Prompt
Same 1 : φ : φ² progression as the Mark. Atomic unit u = 36 (send button + chip touch target). Mark size = u·φ. Title cap-height = u. Input row height = u·φ. Vertical gaps step in u·φ. Major regions step in u·φ². Input width = frame/φ. Three concentric purple orbits sit on the mark, the same orbits that bound the Carcin and Repo Golden Marks.
Let's get started.
Message Carcin…
Powered by Carcin
MARK TOP · 213 TITLE CAP · 329 BASELINE · 365 INPUT TOP · 423 CHIPS · 517 = u·φ = u·φ = u·φ = u input width = frame/φ = 494 frame = 800 · embed canvas r·φ² r·φ r CENTER · 400
φ · The Golden Ratio
1.6180339887
Same construction, applied to space instead of shape.
ATOMIC PROGRESSION
u/φ
22 · chip text height · meta padding
u
36 · send button · chip touch target · title cap-height
u·φ
58 · mark size · input row height · vertical gap
u·φ²
94 · top padding · major rhythm step
LAYOUT · WHERE EVERYTHING SITS
800
Frame · the embed canvas
494
Input width · frame/φ
153
Side margin · (frame − frame/φ) / 2
242
Mark center · y
329 → 365
Title cap · 36 = u
423 → 481
Input row · 58 = u·φ
517 → ⋯
Chips cluster · centered, max-width frame/φ
Reading the diagram. The mark sits inside its three φ orbits, same construction as the Carcin and Repo Golden Marks. Each horizontal guide marks a key vertical position; each gap between guides is u, u·φ, or u·φ². The input wrap fills the inner band (frame/φ wide); the action chips cluster inside the same band. Send button diameter = u; input height = u·φ; gap between input and chips = u. The whole interface compounds from one number.
800 × 800 · embed preview · welcome state
drop into any site
Let's get started.
Message Carcin…
Powered by Carcin
800 × 800 · embed preview · conversation state
in-flight example
Carcin
in conversation
Welcome. Let's start with the basics. What kind of business do you run?
Carcin · 2s
I run a personal injury law firm in Pittsburgh.
You
Good. Which of these matter most right now? Pick any that apply.
Carcin · just now
Message Carcin…
Powered by Carcin
Component Spec

Every Piece, Broken Out

Each element in isolation with the exact tokens to reproduce it.

Component · Input wrap
The Input
Textarea with rounded border + integrated send button. Auto-grows up to 120px. Border lights up on focus.
IDLE
Message Carcin…
FOCUSED · EMPTY
Message Carcin…
FOCUSED · WITH TEXT · SEND ENABLED
I run a contracting business in Portland
border-radius · 16px
border · 1.5px var(--border) → var(--accent) on focus
padding · 10px 10px 10px 20px
font · Inter 16px / 1.5
Component · Send button
The Send
36px circular button. Disabled by default (no text in input). Enables when text is present. Up-arrow glyph, not paper plane.
DISABLED
READY
HOVER
diameter · 36px
fill · var(--accent) → var(--accent2) on hover
glyph · up-arrow (not paper plane)
disabled opacity · 0.25
Component · Action chips
Suggested Prompts
Pill-shaped buttons below the input on the welcome state. Each maps to a prefilled message. Icons left, label right. Tap to send.
shape · pill (border-radius: 100px)
border · 1px var(--border) → var(--accent) on hover
padding · 8px 16px
font · Inter 13px / 500
icon · 14px · stroke-width 2 · opacity 0.7
gap · 8px between icon + label
Component · In-chat pills
Multi-select Pills
Inside a Carcin message bubble. Multi-select. Checked pills show a checkmark and switch from gray to accent.
IDLE · UNSELECTED
SELECTED
shape · pill · border-radius: 100px
border · 1.5px (heavier than chips)
selected · accent border + accent text + weight 600
Component · Message bubbles
User & Carcin Bubbles
User bubbles use the accent (filled, white text). Carcin bubbles use the surface color with a border. Both have one corner clipped (4px radius) on the speaker side.
I run a contracting business in Portland.
You
Got it. Are you doing residential, commercial, or both?
Carcin · just now
border-radius · 16px (4px on speaker corner)
padding · 12px 16px
font · Inter 15px / 1.55
label · JetBrains Mono 10px · uppercase · 0.12em
Component · Typing indicator
"Carcin is thinking…"
Three dots, staggered bounce. Same bubble shape as a Carcin message. Replaces text content while the response streams.
dot size · 7px
fill · var(--muted)
animation · prompt-typing 1.4s ease-in-out infinite
stagger · 0.2s between dots
Component · Confirm card
The Recap Before Submit
A structured recap card Carcin sends before kicking off any irreversible action. Reads back what was collected; user clicks Confirm to proceed or Edit to go back.
Before we deploy · please confirm
Business Stein Law Pittsburgh
Personal injury · 6 attorneys
Focus Intake automation + leads
border-radius · 14px (slightly larger than bubbles)
border · 1.5px var(--border)
row-divider · 1px var(--border)
label · JetBrains Mono 11px · uppercase 0.1em
value · Inter 14px right-aligned
primary CTA · accent fill · radius 10px
Reference · Type scale
Fonts at a Glance
Every text size used in the prompt experience, in order from biggest to smallest. Two faces only: Inter for everything legible, JetBrains Mono for labels and meta.
INTER 700 · 36/40
Let's get started.
INTER 400 · 16/24
Message Carcin… (input text)
INTER 400 · 15/23
Got it. Are you doing residential, commercial, or both? (bubble body)
INTER 500 · 13
Start my growth plan (chip + pill)
JB MONO 700 · 10 · 0.12em
CARCIN · 2S AGO (bubble label)
JB MONO 700 · 10 · 0.18em
POWERED BY CARCIN (footer)
Carcin · Brand · Production Logo System

The Mark

The Carcin mark in four production contexts: wordmark, app icon, favicon, light theme. A spaceship in flight, three exhaust dots flickering in the brand color. Carcin is the operator; the mark is always in motion. (The Repo's mark and its derivation are documented in the accordion at the bottom of this page.)

View 1 · Canonical · Production
The Mark
The final logo system. The Carcin spaceship in flight, angular body, three exhaust dots trailing in the brand color. Same mark, two themes.
carcin
Dark Theme
carcin
Light Theme
What ships. Just the mark. Ship body and three exhaust dots, the dots flickering in the brand color. Hand these to engineering for production. The proportions are encoded in the coordinates, not in visible scaffolding; the structure is permanent without being declared.
Section 01

Logo Lockup

Six colorway variants of the full lockup: mark + wordmark. Same proportions across all six; only the palette changes. Pick the one that matches the surface.

View · Lockup Variants
Mark + Wordmark · Six Colorways
Same lockup geometry across six themed surfaces. Mark and wordmark colors track the colorway's foreground.
Void carcin #050510 · #f5a623
Cosmos carcin #0a0e2a · #4a7eff
Lab carcin #fafafa · #7c3aed
Eclipse carcin #000000 · #ff3366
Dawn carcin #1a0f08 · #f59e0b
Glacier carcin #f0f4ff · #0ea5e9
Section 02

Lockup Anatomy

Two parts. The mark is the personification: the ship, the protagonist, the operator. It stands alone wherever the brand needs a single visual presence (favicon, app tile, social avatar, action button). The wordmark is just the name. It is almost always paired with the mark, but it can run alone in rare, professional contexts where the mark would be redundant (letterheads, fine-print footers, document chrome).

Component 01
The Mark
Seven-star asterism refined with φ orbits and golden-angle structure. ι at vertical, body at center-left. Used standalone for favicon, app icon, social avatar, and the action button.
Component 02
The Wordmark
"carcin" set in Inter Semibold (600 weight) at the relative scale shown. Lowercase, letter-spacing −1.5 px at 44 px size. Almost always paired with the mark in the full lockup. Used alone is rare but allowed: letterheads, fine-print footers, document chrome. Contexts where the mark would be visually redundant or where space is constrained to a single line of text.
carcin
Composite
The Full Lockup · Annotated
Mark and wordmark together. Spacing equals the height of the body dot. Both elements scale proportionally when the lockup is resized.
carcin
→ MARK · 100 PX
WORDMARK · 56 PX ←
GAP · 24 PX
Section 03

Cards & Surfaces

One canonical card recipe carries every modular container on carcin.ai: .repo-point, .value-card, .feature, .bento-cell, the Client Callout, and the stack-resolve panels. A void-tinted gradient surface, a hairline border, a soft inset highlight + dropped shadow, and a warm gold hover lift. Add the optional glowing icon tile when the card has a category.

Tokens consumed
--surface-gradient · --border · --radius · --shadow-card · --glow-soft · --star-glow
Variant A · Plain

Text only

No ornament. Used when the card is one of many in a tight grid and the title carries the meaning by itself. Repo points use this.

Variant B · With icon

Icon tile

36 or 42 px square, 10-12 px radius, warm-dark gradient fill, hairline gold border, glow-soft drop shadow. Icon stroke in --star-glow. Used in Features, Values, the Repo.

Variant C · Stat
$1M+
Outcome
Base surface
background: var(--surface-gradient);
border: 1px solid var(--border);
border-radius: var(--radius);
padding: 22px;
box-shadow: var(--shadow-card);
transition: transform 0.25s, border-color 0.25s, box-shadow 0.25s;
Hover state
transform: translateY(-3px);
border-color: rgba(245, 166, 35, 0.4);
box-shadow: var(--shadow-card), var(--glow-soft);
Optional icon tile
width: 36px; height: 36px; border-radius: 10px;
display: flex; align-items: center; justify-content: center;
background: linear-gradient(135deg, #1c1408 0%, #0a0704 100%);
border: 1px solid rgba(245, 166, 35, 0.28);
color: var(--star-glow);
box-shadow: var(--glow-soft);
margin-bottom: 14px;
When to use

Whenever the homepage needs a modular container: a feature, a benefit, a quote, a stat, a vertical landing-page tile, a setting. The recipe holds at every scale from a 220px-wide grid cell to a 600px-wide hero-stat tile. Pick variant A when text alone carries the meaning, variant B when the card has a category that benefits from a glyph, variant C when the card's job is to surface a single numeric outcome (pair the figure with the .brand-big-number recipe from Section 05 if you want the full gold gradient instead of the local glow).

Provenance. The pattern emerged organically from the cosmic redesign sprint (2026-05-30) and was used in 5 modules on carcin.ai before being formalized here on 2026-05-31. Any new container on the homepage should adopt this recipe rather than re-invent surface styling.

Variant D · Image overlay
Photo as the surface. Use for vertical hero tiles, ICP / persona showcases, and campaign cards. Two aspect ratios shown: 16:10 horizontal and 3:4 vertical. Eyebrow pill + Inter 900 headline + optional one-line benefit, all anchored to the bottom over a void-gradient scrim.
Horizontal · 16:10 · use for grids and inline showcase
Vertical · 3:4 · use for hero tiles and side-by-side rows
Surface
position: relative;
border-radius: 14px;
overflow: hidden;
border: 1px solid var(--border);
box-shadow: var(--shadow-card);
aspect-ratio: 16/10; /* horizontal */
aspect-ratio: 3/4; /* vertical */
Scrim + hover
/* bottom scrim for text legibility */
background: linear-gradient(
  to top,
  rgba(5,5,16,0.95) 0%,
  rgba(5,5,16,0.55) 45%,
  transparent 82%);

/* hover: image zooms 4%, border warms */
img { transform: scale(1.04); }
When to use

Vertical-specific landing-page heros (plumbers, framers, med spas), ICP / "who Carcin is for" galleries, and any place we want a persuasive person + headline tile. Photo must have negative space at the bottom for the scrim to land cleanly; the welder shot is the gold standard because the sparks center upper-right. Always include the small JetBrains Mono eyebrow pill so the vertical reads instantly. Limit headline to 2-3 lines max; benefit line is optional and should be one sentence.

Section 04

Colorways

Carcin Gold is the canonical brand palette, locked 2026-05-31. It runs on carcin.ai and is what applyTheme() derives at runtime from theme.primary = #f5a623. The other six palettes below stay in the system as reference and context variants. Match the colorway to the context: Cosmos for data, Lab for documents, Eclipse for high-stakes, Dawn for warmth, Glacier for clarity, Void for the original purple lineage.

Carcin Gold · Canonical
Void · Dark
On Gold
BG#0a0a12
SURF#15131d
FG#ededf2
GOLD#f5a623
GLOW#ffd98a
EMBER#ff8a3c
DEEP#c9780a
Signature gradient
linear-gradient(135deg,
  #ffc24d 0%,
  #f5a623 50%,
  #c9780a 100%)

Used on the primary CTA. Starts at the lifted hover tone, settles at the canonical gold, anchors at the deep amber. The diagonal sweep keeps the button feeling like a lit surface rather than a flat fill.

Glow on void
radial-gradient(ellipse 70% 80%
  at 50% 50%,
  rgba(245,166,35,0.55),
  rgba(245,166,35,0.08) 55%,
  transparent 75%)

Behind the mark, button, and any "live signal" element. Warm gold is what starlight is, so it strengthens the constellation thesis instead of fighting it.

Activate Carcin on-gold: #18120a
On-gold contrast rule

Gold is a light accent, so text on gold must be dark. Production uses --accent-on: #18120a (~12:1 on the signature gradient). applyTheme() derives this automatically by luminance, so any future theme swap stays legible without manual color flips.

Provenance. Carcin Gold is a refinement of the Dawn variant (below), pulled to canonical on 2026-05-31. Two reasons: warm gold IS starlight, so it matches the Cancer-constellation thesis better than violet; and it puts maximum distance between Carcin and the generic #f5a623 "AI-vibe-coded" accent that ships on every Claude/Tailwind side-project.

Void · Original lineage
Dark
Light
BG#050510
SURF#0a0a18
FG#ffffff
ACC#a855f7
Cosmos · Data
Dark
Light
BG#0a0e2a
SURF#131846
FG#f0f4ff
ACC#4a7eff
Lab · Document
Dark
Light
BG#fafafa
SURF#ffffff
FG#0a0a18
ACC#7c3aed
Eclipse · High-stakes
Dark
Light
BG#000000
SURF#0a0a0a
FG#ffffff
ACC#ff3366
Dawn · Variant (Gold is canonical)
Dark
Light
BG#1a0f08
SURF#2d1b0e
FG#fff5e6
ACC#f59e0b
Glacier · Clarity
Dark
Light
BG#f0f4ff
SURF#ffffff
FG#0a1628
ACC#0ea5e9
Section 05

Typography

Two open-source typefaces: Inter for everything legible, JetBrains Mono for technical labels and code. No display face. No editorial serif. Restraint as a brand decision.

Inter · Display 800 · 56 / 60
The of SMB
Inter · Big Number 900 · clamp(72px → 168px) · gold gradient
$2,800 +/mo utility · .brand-big-number
Recipe
font-family: 'Inter', sans-serif; font-weight: 900;
letter-spacing: -0.045em; line-height: 0.92;
font-size: clamp(72px, 16vw, 168px);
background: linear-gradient(135deg, #ffc24d 0%, #f5a623 50%, #c9780a 100%);
-webkit-background-clip: text; background-clip: text; color: transparent;
filter: drop-shadow(0 0 32px rgba(245,166,35,0.28));

When to use. The shocking-cost reveal (tool stack, fractional team, savings figures). One per section, never two in a row. Pair with a JetBrains Mono caption beneath in --text-dim (e.g. "what your tool stack costs you"). Suffix (+/mo, x, %) sits at 0.32em, aligned center.

Inter · Heading 700 · 32 / 38
Business intelligence for owners who demand results.
Inter · Body 400 · 15 / 26
The Repo is a seven-star asterism rendered as a mark. Six spokes from one body, the asterism is the architecture. The mark scales from app icon to favicon without losing legibility because the geometry is encoded in proportions, not detail. φ orbits, golden angles, hexagonal cuts. The structure is permanent; the styling is contextual.
JetBrains Mono · Label 600 · 11 / 16 · 0.18 em
PRODUCTION · LOGO SYSTEM · CANONICAL
Inter · Specimen
Aa
300 · 400 · 500 · 600 · 700 · 800 · 900
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
JetBrains Mono · Specimen
Aa
400 · 600 · 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9
Section 06

The Action Button

Carcin's primary interaction element. The button IS the favicon: a white rounded square, dark constellation mark inside. Icon-only, no text. The only primary action across the entire system. Hover, click, and tab through the demos below; every state is real.

Default
Primary CTA
56 px white rounded square (border-radius 14 px). The favicon mark inside: dark constellation on white. The button IS the brand. Hover, click, or tab to it. Try all three.
Light Theme
On White
Inverted: dark button (#0a0a18) on light background, white mark inside. Same shape, same motion, same scale. The mark color flips with the background.
Motion Specifications
Timing & Easing
Every transition uses the same easing curve. Hover lifts and glows. Press compresses faster than it returns. Focus appears instantly on keyboard, never on click.
  • Easing cubic-bezier(0.4, 0, 0.2, 1) Material standard. Decelerates into rest, mimics natural slowing.
  • Hover · in 200 ms. Scale 1 → 1.05. Box-shadow expands with halo glow. Brightness +8%.
  • Hover · out 200 ms. Reverse of hover-in.
  • Press · down 100 ms. Scale 1.05 → 0.95. Faster than the hover so the button feels mechanically responsive.
  • Press · release 200 ms. Returns to current state (hover or default).
  • Focus · ring 0 ms (instant). White 2 px outline at 4 px offset. Only on :focus-visible keyboard navigation, never on mouse click.
  • Disabled Opacity 30%. All transitions disabled. cursor: not-allowed.
Spec Sheet
Production Values
Hand off to engineering. Every value here is what's in the live CSS above.
Property Value
Shapeborder-radius: 14px · rounded square (matches favicon)
Default size56 × 56 px
SizesSM 40, MD 56, LG 72, XL 96
Background#ffffff (white square, matches favicon)
Light-theme bg#0a0a18 (dark inverted)
Mark color#0a0a18 on white · #ffffff on dark (auto via .theme-light)
IconCarcin constellation mark · viewBox -184 -177 400 400 · stroke 14 (linecap round) · body r=32, outer r=20 · same coordinates as the favicon
Icon size84% of container (mark fills the button like a favicon fills its tile)
Border-radius scalingSM 10 px · MD 14 px · LG 18 px · XL 24 px (proportional)
Default shadow0 4px 16px rgba(245, 166, 35,0.30)
Hover shadow0 8px 32px rgba(245, 166, 35,0.55), 0 0 0 8px rgba(245, 166, 35,0.12)
Hover scale1.05
Pressed scale0.95
Focus ring2 px solid #ffffff, offset 4 px · only on :focus-visible
Disabled opacity0.30
Section 07

UI Elements

Secondary controls. The action button is the only primary CTA; these are the supporting cast. Outline buttons for back/cancel, ghost buttons for tertiary nav, pills for selection, inputs for text capture.

UI · 01
Outline Button
Secondary action. Used for "Back" or "Learn More": anything that's not the single primary commit.
UI · 02
Ghost Button
Tertiary. Used for navigation, dismissal, or low-stakes options. No border by default; reveals on hover.
UI · 03
Selection Pills
For multi-choice or filter UIs. Active state uses the accent color at low opacity.
UI · 04
Text Input
Single-line text field. Surface background, subtle border, accent on focus. Inter 15 px.
UI · 05
Toggle Switch
For binary settings. Off uses border color; on uses accent. Knob slides 180 ms ease.
ON · OFF
UI · 06
Form Action Pattern
The canonical end-of-form layout: outline button on the left for back/cancel, action button on the right for the commit.
Section 08

Usage Rules

Six rules. Three for the mark, two for the lockup, one for spacing. Every brand asset on this page follows these. Anything that violates them is off-brand.

Do · 01
Use the full mark
Seven stars, six spokes. Every star carries proportional weight; nothing is decoration.
Don't · 01
Drop or simplify stars
Removing stars breaks the asterism. The Repo mark requires all seven; with any missing, it stops being The Repo.
Do · 02
Honor the colorway
Mark color matches the colorway's foreground. Six approved palettes; no off-palette colors.
Don't · 02
Recolor stars individually
Each colorway is unified. Mixing colors per-star turns the mark into a clown.
carcin
Do · 03
Maintain the lockup gap
Mark and wordmark separated by exactly the body-dot height. Tighter looks crowded; wider looks broken.
carcin
Don't · 03
Squeeze or stretch
Don't compress the gap. Don't spread it. Don't change either element's proportion to "fit" a layout.
Three more standing rules. (1) The wordmark never appears without the mark it's not a wordmark in isolation, it's a lockup component. (2) Don't rotate, skew, or apply 3D effects. (3) Maintain a clear zone equal to the body-dot height on all sides no other graphic element inside that perimeter.
Section 09

Email Assets

Email signature template. HTML-safe markup that renders cleanly in Gmail, Outlook, Apple Mail, and Zoho. Drop into your email client's signature settings.

Email · 01
Signature Template
Drop into Gmail/Outlook/Apple Mail. Mark renders inline as PNG fallback; HTML version uses inline SVG.
Standard signature. 64×64 mark tile on the left, name/role/contact on the right. Use Inter for everything; the link uses the colorway accent. For internal company use, swap mark color/accent to match the recipient's expected colorway.
Section 10

Social Media Assets

Platform-ready templates. Square avatar (1:1), Twitter/X header (3:1), LinkedIn banner (4:1), Instagram post (1:1). All colorways supported.

Social · Squares
Avatars & Posts · 1:1
Square placements for every platform. Two avatar treatments (dark + light) and two square promo cards. All export at 400 × 400 or 1080 × 1080 as needed.
400 × 400 · ALL PLATFORMS
400 × 400 · LAB COLORWAY
1080 × 1080 · INSTAGRAM
1080 × 1080 · ALL PLATFORMS
Social · Banners
Headers & Banners
Wide placements for header artwork. X/Twitter and LinkedIn ship from the same source SVG with different crops.
carcin BANNER · 3:1
1500 × 500 · X / TWITTER HEADER
carcin
Carcin builds The Repo BANNER · 4:1
1584 × 396 · LINKEDIN BANNER
Section 11

Ad Campaign Assets

Display network sizes for paid media. Google Display Network's 8 standard banner sizes, plus Meta/Instagram placements. All sizes auto-generated from the same colorway templates.

Ads · GDN
Google Display Network · 8 Sizes
Industry-standard IAB banner specs. All eight required for full GDN coverage.
Medium Rectangle300 × 250
Leaderboard728 × 90
Wide Skyscraper160 × 600
Half Page300 × 600
Large Rectangle336 × 280
Mobile Banner320 × 50
Large Mobile320 × 100
Billboard970 × 250
Ads · Responsive
Google Responsive Display
Two image assets feed Google's responsive display campaigns. Auto-fit any GDN slot.
Landscape (1.91:1)1200 × 628
Square (1:1)1200 × 1200
carcin
CARCIN.AI
Ads · Meta
Meta · Facebook + Instagram
Three placements cover Feed, Stories, and Reels. All three required for full Meta coverage.
Feed (1:1)1080 × 1080
Stories / Reels (9:16)1080 × 1920
Right Column (1.91:1)1200 × 628
Section 12

Downloadable Assets

The confirmed final Carcin logo lockup. Mark + wordmark, ready to drop into anything. Other assets will return here as they reach final.

Carcin · sub-brand The Repo
The Repo · Canonical Lockup
Mark + Wordmark · Two Themes
A sub-brand inside the Carcin universe. The mark is a seven-star asterism with star dots sized by actual stellar magnitude, scaled in φ tiers. Identical SVG size and wordmark size across both themes. Only the surface and ink invert.
The Repo
Dark Theme
The Repo
Light Theme
The Repo · the constellation mark. Seven stars, six spokes from the body δ. Dot sizes encode brightness: β (Altarf, the brightest claw) is the largest dot; χ (the faintest) is the smallest pinprick. Carcin builds The Repo. The two marks travel together as one universe with two distinct marks.
The Repo · Brand Reference · Source Geometry

The Repo · Seven Stars

Source data: J2000 epoch coordinates for the seven primary stars of the asterism behind the mark. Star sizes scale to apparent magnitude. Lines follow the canonical stick-figure pattern. This is the actual celestial geometry, the starting point for The Repo mark above.

View 02 Annotated
Stars + Names
Each star labeled with its Bayer designation (Greek letter) and traditional name. Brightness indicated by dot size.
ι IOTA CNC χ CHI CNC γ ASELLUS BOREALIS δ ASELLUS AUSTRALIS ζ TEGMINE α ACUBENS β ALTARF
View 04 Carcin Interpretation
Reading the Geometry
Adding the inferred body geometry. δ Cnc is the body. β and α anchor the southern axis. ι is the northernmost star. ζ and χ become the side limbs. This is the leap from raw star chart to logomark scaffold.
BODY CLAW CLAW LEG
Carcin · Brand Reference · Lattice Snap

The Repo · 4×4×4 Lattice

Forget precision. Each star snapped to the nearest point in a 4×4×4 lattice: 64 possible positions, seven of them lit. Relative geometry preserved, form goes pure structural. Drag to orbit, scroll to zoom.

View 06 Lattice Snap · Interactive
Spin It
δ Cnc (the body) sits at (2,0,0). Six purple lines radiate to the other stars at their snapped grid points. From one angle it's claws-forward; from another it's an asterism stack. The shape changes with the camera. That's the point of going to 3D.
Drag · Orbit  ·  Scroll · Zoom  ·  Right-Drag · Pan
Carcin · Brand Reference · Variations E, F, G More Golden Play

Three Orbits, Off-Center, Brightness

Three additional iterations exploring different applications of φ. View 24 splits the outer stars into three φ-progressive orbits (1+2+3, the Fibonacci partition). View 25 introduces an off-center construction circle. Vesica Piscis between body and γ: the classical sacred-geometry move where two φ-equal circles share radius but not center. View 26 sizes each star dot by its actual stellar magnitude, with sizes scaled in φ tiers. The body stops being artificially dominant; β (the brightest claw) becomes the largest dot, as it appears in the real sky.

View 24 · Canonical · Three Orbits + Golden Angles
Three Orbits · 1+2+3 · φ Angles
The canonical mark. Two layers of φ: orbits and angles. Orbits: r₀=100 (γ inner), r₁=162 (α, ι mid), r₂=262 (ζ, χ, β outer): 1+2+3, Fibonacci. Angles: ι is forced vertical. Going clockwise from ι, gaps follow the golden partition of 90°: small (24.876°) + large (40.249°) + small (24.876°) = 90°, where large/small = φ. Sequence ι→γ→χ→ζ→β→α uses gaps 0+0+1+1+2 = 195.37°. ζ lands exactly east (90° from vertical). The wide left arc (164.63°) is the asterism's natural asymmetry: empty space honored, not corrected.

Orbits · 100 : 162 : 262 = 1 : φ : φ²
Angle units · 0 = 9(5−√5)° ≈ 24.876° · 1 = 18√5° ≈ 40.249° · 2 = 0+1 ≈ 65.123°
1 / 0 = 40.249 / 24.876 ≈ 1.618 = φ ★
Sequence (ι→γ→χ→ζ→β→α) · 0 + 0 + 1 + 1 + 2

0 0 1 1 2 VERTICAL · ι
View 26 · Variation G
Brightness-Sized Stars · Stars in φ Tiers
Each dot sized by the actual stellar magnitude of the star it represents, with sizes scaled in φ tiers. β (Altarf, mag 3.50) is the brightest star in the asterism: biggest dot. χ (mag 5.14) is the faintest: smallest pinprick. δ (the body) is no longer artificially dominant; it's mid-tier. The mark stops being a hub-and-spoke logo and starts behaving like an actual photograph of the night sky, simplified into clean discrete sizes.

Dot radii · 14 : 9 : 5 : 3 ≈ 1 : 1/φ : 1/φ² : 1/φ³ · brightness inverted to size

On Golden composition (D) ★
β · 3.50 · brightest
δ ι α · 3.9–4.2
γ ζ · 4.66
χ · 5.14 · faintest