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Connected work. Measured results.

A better page, a stronger customer path, and the right follow through can reinforce each other. Explore these case studies, with sources and scope for each result.

Case 01 · Construction · Portland

Boss PDX: $0 to $1M in annual sales.

Measured · source-backed
$1M+Annual Sales
200+Estimates
50+Page 1 Rankings

The situation

Boss PDX started at zero. No site, no rankings, no inbound leads. Work arrived by referral, which meant the pipeline moved when someone happened to mention the company at a barbecue and stalled when nobody did. A construction company with no digital presence is invisible at the exact moment a homeowner decides to hire, because that decision starts with a search.

What was done, in order

  1. The site went up first as the hub every other channel would point back to, structured around the services actually sold and the metro actually served.
  2. Google Business Profile verified, categorized, and filled out. Nothing local ranks until this exists.
  3. Directories and citations, so the name, address and phone number agreed everywhere a search engine could find them.
  4. SEO on service pages and location pages, aimed at the phrasing homeowners use rather than the phrasing contractors use.
  5. Paid search, switched on once there were pages worth sending expensive clicks to.
  6. A review engine, asking every finished job for a review at the point where the customer is happiest.
  7. Email to the existing list, for repeat work and seasonal service.

What compounded

Rankings fed estimate requests. Reviews fed rankings and lifted the close rate on the estimates that came in. Paid search covered the gap while organic matured, then got narrowed as organic took over the terms it had been renting. None of those channels would have produced much alone. Deployed in that order, each one made the next one cheaper. The record for the engagement: 200+ estimate requests, 50+ page 1 rankings, and $1M+ in annual sales.

Case 02 · DTC ecommerce · National

Teton Gravity Research: 500% sales increase.

Measured · source-backed
500%Sales Increase
7xROAS
10xEmail List Growth

The situation

An audience that already existed, and revenue that did not track it. The attention was real and the store underneath it was leaking: a checkout and catalog that made buying harder than it needed to be, paid media buying the same visitor twice, and almost no owned audience to sell to a second time. Every dollar of growth had to be re-bought from an ad platform.

What was done, in order

  1. Platform migration first. For an ecommerce business the store is the hub, and fixing the catalog and checkout before spending on traffic is the difference between compounding and pouring.
  2. Paid media restructured around what the new store could actually track, rather than the campaign structure it had inherited.
  3. Email lifecycle flows: welcome, abandoned cart, post-purchase, win-back. The list stops being a newsletter and starts being revenue.
  4. Retargeting, switched on once there was enough clean pixel data for it to mean anything.
  5. An affiliate program last, because affiliates send traffic to a store and a store that does not convert wastes them.

What compounded

The owned audience is the compounding asset here. Growing the email list 10x meant a growing share of every launch was sold to people who cost nothing to reach again, which took the pressure off paid and let the paid budget chase new customers instead of re-buying old ones. That is what a 7x return on ad spend looks like from the inside. Sales grew 500% over the engagement.

Case 03 · B2B SaaS · Portland

LeadsRx: 300% more demo requests.

Measured · source-backed
300%Demo Requests
50+Page 1 Rankings
100+Inbound Prospects

The situation

Marketing attribution software, sold to a technical buyer, in a category where every competitor bids on the same handful of keywords. That buyer researches for a long time before speaking to a salesperson, and reads documentation before reading a brochure. Paid search alone in that category means renting attention at auction prices against better funded competitors, forever.

What was done, in order

  1. An SEO content engine built against the questions buyers actually type, not the product features the company wanted to talk about.
  2. Documentation treated as a growth surface. Technical buyers arrive through docs, and docs that are indexable rank on the long tail nothing else reaches.
  3. App marketplace listings, placed where this buyer already shops for integrations rather than where the company wished they shopped.
  4. LinkedIn, aimed at the roles who own the budget for attribution.
  5. Retargeting across a research cycle long enough that a single visit was never going to close anything.

What compounded

Organic search became the primary growth channel, and it is the one that keeps working after the spend stops. Every article and doc page added to the surface area, the long tail pulled in prospects no keyword auction was serving, and retargeting held attention across a research cycle measured in months. The record for the engagement: 50+ page 1 rankings, 100+ inbound prospects, and 300% more demo requests.

Evidence grades

What each label means.

Charts, completed work, and dates feed a shared record of results
Measured

Permission plus source-backed before and after numbers.

Work story

Permission plus verifiable scope. No metrics attached.

Heritage

Client records with names and industries.

Locked

Case study in review. Ask to be notified when it opens.

In review

Case studies awaiting approval.

Eight engagements the team behind Carcin has run. Each one has a real client and a real scope. None has a published number, because none has cleared permission and review. Ask to be notified when one opens.

Heritage

137 businesses. 13 years of experience.

Legal · 17

  • Aronfeld Trial Lawyers
  • Attorney Breakfast Club
  • Cynthia J. Dienstag, P.A.
  • The Diminished Value Clinic, LLC
  • Craig M. Dorne, P.A.
  • Fast Cash Legal
  • Freshman Law
  • iLawyerUp
  • Lamchick Law Group, P.A.
  • Lavender Greenberg PLLC
  • Law Office of Christopher Tsitos P.A.
  • Law Office of Robert Barrar
  • The Barthet Firm
  • Tirado-Luciano & Tirado, P.A.
  • Torres Law, P.A.
  • Uriarte Law, P.A.
  • Ward Ruddock, PLLC

Healthcare · 16

  • Aesthetic Medical Solution, LLC
  • Alia Science Inc
  • A.M.P. Floracel
  • Carta MD PA
  • Community Health of South Florida, Inc.
  • CorrectVision Laser Institute
  • Dr. Sana Qureshi Psychiatry
  • Dr. Lydie Pierre-Louis
  • Dr. Miami (Michael Salzhauer)
  • Florida Physicians PSN
  • Gentera Center for Precision Medicine
  • Internet Medicine
  • N-MET Supplement
  • Stripes Global Inc.
  • Vitalitus LLC
  • Wellness East

Technology · 13

  • Amiscus
  • Brad Herman
  • Law Insider
  • LawScore
  • LeadsRx
  • MSV
  • Simple WiFi
  • Snap Inc.
  • Start Up Builder
  • Strategic Solutions NW
  • Togal.AI
  • Trellis
  • Tripgrid

Restaurant · 10

  • Bistro 41
  • Fig & Olive
  • Fox's Lounge
  • Halem Heights
  • Lion Distribution and Trading LLC
  • Maresh Red Barn (Arterberry Maresh)
  • Sugar Fancies
  • The Globe Cafe
  • Townhouse
  • Uprise Foods

Retail · 8

  • Del Toro Shoes
  • Gumdrops
  • Joseph Aviv
  • Mega Gold Jewelry
  • Mini Materials
  • Payless ShoeSource
  • The Orange Iris
  • Willow Park Boutique

Media · 7

  • Accord Productions
  • DAVID The Agency
  • IMG (International Management Group)
  • International Media Group
  • Netflix
  • Who Is Max Lewis
  • Teton Gravity Research

Events · 6

  • Ascent Conference
  • Denver Gorilla Run
  • Edmonton Gorilla Run
  • III Points Festival
  • Jungle Island
  • Momentum Dance Company

Real Estate · 6

  • Adler Group
  • Commercial Industrial Association of South Florida
  • CIM Group
  • Cresa
  • Davide Realty, Inc.
  • Minds Cowork

Construction · 5

  • Best Miami Turf
  • BFP Electric LLC
  • Boss PDX
  • SJ PDX
  • Sunstate Equipment Co.

Finance · 5

  • DBCS Advisory
  • Gold Coast Traders
  • IntraAlpha
  • tastytrade
  • The Seller CPA

More industries · 44

  • Ala Din, DDS
  • Down Town Miami Dental Care
  • Dr. Z Smiles
  • Angelic Lift Trio
  • Morrissey Style Consulting
  • Specific Beauty
  • The Art of Makeup School
  • Pneuma Christian Academy
  • Artistic Paver Manufacturing
  • Chris Heria / THENX
  • Pilates One
  • Circle K
  • CPOMP (Congress of Physician-Owned Medical Properties)
  • DPS Skis
  • Design Solutions Miami
  • Laundrify
  • Lawyers to the Rescue
  • Leah Kinsella
  • Point Zero Experience
  • Mark Batey
  • MASC Medical Recruitment Firm
  • Mayor Carlos Gimenez
  • Michael Moecker & Associates
  • My Labor Solutions
  • Personal Evolution Programs
  • Pinot Car
  • Premiere Edge
  • Smart Words
  • TAMZ
  • Premium Kitchens
  • Rachel Kamps LLC
  • Ramona Rentals
  • Talent Headquarters
  • Tarian Group
  • Tory Burch
  • Baseball U
  • The Last Visit
  • Tot Talk
  • True Blue Car Wash
  • UDS Photo (Unique Design Studios)
  • Usher Precision Manufacturing
  • Venture Solar (Venture Home Solar)
  • VS Yachting
  • Y Charter Miami
Questions

The obvious objections, answered straight.

01Why four grades of evidence?
Because not every engagement has the same proof or permission behind it. A measured study has permission and source-backed numbers. A work story has permission and a verifiable scope, without a number attached. A heritage record has a name and an industry and nothing more. A locked study exists but awaits client approval to publish. Showing them differently is more honest than showing them the same.
02Why are some case studies locked?
Because the material exists but permission does not yet. The team behind Carcin ran these engagements. Publishing the story requires the client's sign off, and that has not happened for every one. A locked card says so plainly instead of pretending the study is not there.
03What do these client records include?
These records cover client engagements with different levels of published detail. Open a measured study to see its scope, sources, and results.
04How does a locked case study unlock?
The client gives permission to publish, then the copy goes through legal and factual review. Only after both steps does a card move from locked to a work story or a measured study.

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